Content Marketing Course

Categories: Digital Marketing
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CONTENT MARKETING
Marketing involves identifying and satisfying the needs of your existing and prospective customers. While marketing is deeply rooted in the business culture, content marketing is a comparatively new approach. As technology advanced, businesses started exploring new advertising methods to attract customers. This is how content marketing began to take root. In this topic you will learn What is content marketing Importance of content marketing Benefits of content marketing How to implement content marketing How to Attract clients with content marketing How to measure content marketing

  • What is Content Marketing?

IMPORTANCE OF CONTENT MARKETING
Content marketing is a must-have strategy that has proven to work. Research shows businesses with blogs get 67% more leads than other businesses while companies that use content marketing report approximately 30% higher growth rates than companies not using it.

BENEFITS OF CONTENT MARKETING
Content marketing is one of the most practical, affordable, effective, and useful digital marketing strategies that we have today. Whether your goal is to build brand awareness, generate leads, or increase sales, it has been proven to deliver great success worthy of the investment. Content marketing also gives your customers the information that they are looking for as they search.

HOW TO IMPLEMENT CONTENT MARKETING
The benefits of content marketing cannot be ignored by any business that desires to have authority in the industry. With every brand competing to dominate online platforms with their presence, implementing an effective content marketing strategy will come in handy. Understanding your audience and having clear goals will help in executing the content marketing plan.

HOW TO ATTRACT CLIENTS WITH CONTENT MARKETING
The goal of content marketing is to help potential clients find your business, establish a strong relationship, and convert them into customers. Therefore your content needs to be compelling and highly optimized for it to be visible. Interesting and relevant content attracts clients and keeps them around. The following are some of the ways that can be used to attract clients with content marketing.

HOW TO MEASURE CONTENT MARKETING
Every step you make in your content marketing plan should be measured regularly. Measuring your results helps you to identify strengths and weaknesses to improve your content. You can measure the success of each content through google analytics and rankings, and social media analytics. Measuring results can be done on a monthly or quarterly basis. In this topic you will learn how to measure results through Site Traffic User Behaviour Impressions Content Shares & Backlinks Lead Generation Conversion Rate Return on Investment(ROI)

SOCIAL MEDIA SEO
In this topic you will learn: What is social media optimization? What is search engine optimization? Importance of social media optimization How to Optimise your Social Media Accounts for SEO

HOW TO OPTIMISE YOUR SOCIAL MEDIA ACCOUNTS FOR SEO
Most of the time social media accounts rank above websites on search engines. You want to ensure that the right content is appearing on search engines. The tactics of optimizing social media are not different from optimizing for SEO. Understanding these tactics will give you optimal results. Consider each platform's unique features when you are optimizing for social media.

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