Social Media Marketing Course

Categories: Digital Marketing
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About Course

Getting started on social media marketing for small businesses can be challenging and time-consuming with zero budget.
Therefore, most small business owners are skeptical about social media marketing and prefer traditional marketing, hoping that their business will grow over time.
The marketplace is always competitive, and while word of mouth and customer recommendations can help get sales, customers will struggle to find your business unless you show up in the places they spend time, like on social media.
Social media has emerged from a space where people keep in touch with long-lost friends and meet new people to retail platforms where people do business.

Target Audience

 This course is customized for

  • Small business owners with no budget to hire a social media manager but would wish to leverage social media to grow their business.
  • Students who desire to grow their career in social media marketing.
  • Social media managers, community managers, bloggers, and freelancers.
  • Beginners and Intermediate who need to use social media to attract customers and prospects, cultivate leads, deepen customer relationships, increase brand awareness, improve public perception and drive sales.

Course Objectives

By the end of the course, trainees will be able to:

  • Assess the need for Social Media and select the right social media marketing channels.
  • Create a detailed buyer persona to determine the most suitable social media content types, styles and modes of delivery.
  • Choose the right social media content objectives and develop a social media content calendar.
  • Conduct a social media competitor analysis and social media audit.
  • Analyze and Interpret Social Media Insights
  • Understand the social media best practices
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Course Content

Social media marketing has come a long way over the years. Initially, it was about the presence and then posting a few times a week. Now, it’s a lot more intricate. Social media channels continue to grow, technology advancements provide greater capabilities to engage and learn, and audiences have higher anticipations for their social engagement with your business. In this topic you will learn: • Social Media Marketing for business • what is a social media marketing? • Social Media Landscape • Benefits of using social media Depending on your goals, how you use social media may vary, but there are many opportunities for you to capitalize on social media. When thinking about social media marketing, look beyond the post. Consider all of the ways you can learn about, engage with, and connect with your target audience.

  • Introduction
  • What is Social Media Marketing?
  • Benefits of Social Media Marketing
  • Social Media Landscape

Social media is an incredibly effective tool for businesses of all types and sizes. There are social media channels that reach nearly half of the earth’s population. And there are others with much smaller, but more targeted audiences like Twitter. Each business must choose the social media marketing mix that works best for their specific needs and target customers. In this topic we will learn about several social media channels.

Develop your social media goals Before you can jump into social media marketing, it's essential to know what you want to achieve. Social media goals help you understand whether you are achieving your intended purpose on social media. In this topic we are going to learn about social media goals that you can set to grow your business.

A buyer persona is your ideal or prospective customer you are targeting. Having a clear picture of who you are marketing to makes it easy for you to develop effective, targeted content that speaks to your ideal customer's needs and challenges. In this topic we are going to learn; • Who is a buyer persona? • Benefits of building your buyer persona • How to identify Your Buyer Persona • Examples of buyer personas

Conducting social media competitor analysis involves researching your competitors and understanding their product, sales, and marketing tactics. A competitor analysis should include your competitors' pricing, branding, keywords, voice, tone, content, strengths, weaknesses, location, culture and customer reviews. In this topic you will learn: • What is competitor analysis? • Importance of Conducting Social Media Competitor Analysis • Benefits of Conducting Competitors’ Analysis • How to perform a competitive analysis.

An audit will show your performance on social media, what should be changed, what your priorities should be going forward, and whether you are equipped (or not) to make the most of social media. In this topic you will learn: • What is a social media audit? • How to perform a social media audit? • The social media audit checklist

Content is the backbone for all the other activities that make up your social media plan. Content marketing is creating and distributing informative, educative, and consistent content to attract and acquire a clearly defined buyer persona to take action.

Social media KPIs are measurable metrics that reflect social media performance and prove social's ROI for a business. Put another way, tracking specific numbers allows your social team to ensure its social strategy is connecting with the target audience and that your brand is achieving its business goals. In this topic you will learn: • Social Media KPIs • How to set social media KPIs • Important KPIs to track • How to track social media KPIs

Social media is a broad marketing channel that can express a brand's personality, connect deeper with your audience and eventually reach your marketing goals.

Social media can be overwhelming with its many different platforms and massive networks. Still, with the lessons in this course, you can leverage social media to grow your business. And remember: Start where you and with practice and trial and error, you’ll get there.

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