The Impact of Social Media Ads on Consumer Behavior

Social media has become integral to our daily lives in this digital age. We use it to connect with friends, share thoughts, and discover new products and services. Social media platforms have also evolved into powerful marketing tools, allowing businesses to reach and engage with their target audience globally. 

This is where the role of a digital marketing agency in Kenya, such as a social media marketing or management agency, becomes crucial. In this article, we will explore the impact of social media ads on consumer behavior and how these agencies play a vital role in leveraging this potential.

The Power of Social Media Ads

Social media advertising has transformed the way businesses promote their products and services. With platforms like Facebook, Instagram, Twitter, and LinkedIn boasting billions of active users, brands have an unparalleled opportunity to connect with their target market. These platforms offer highly targeted ad campaigns, allowing businesses to tailor their messages to specific demographics, interests, and behaviors.

Increased Brand Awareness

One of the key benefits of social media ads is their ability to boost brand awareness. By strategically placing ads in front of the right audience, businesses can increase their visibility and create a strong brand presence. A digital marketing agency in Kenya specializing in social media management can help businesses design and implement effective ad campaigns that resonate with their target market, enhancing brand recognition and recall.

Enhanced Consumer Engagement

Social media ads are not just about getting your brand seen; they also provide an avenue for meaningful engagement with consumers. By leveraging interactive ad formats like polls, quizzes, and contests, businesses can encourage users to actively participate and share their opinions. This engagement fosters a sense of connection and loyalty between the brand and its audience, leading to increased customer satisfaction and advocacy.

Influence on Purchase Decisions

Social media ads have a significant impact on consumer purchasing decisions. When users are exposed to compelling ads that align with their interests and needs, they are more likely to consider and purchase the advertised products or services. The targeted nature of social media ads ensures that businesses can reach the right people at the right time, thus influencing their buying behavior.

Tracking and Analytics

A crucial aspect of social media advertising is the ability to track and analyze campaign performance. Digital marketing agencies in Kenya specializing in social media management have access to robust analytics tools that allow businesses to measure the effectiveness of their ads. By analyzing critical metrics like reach, engagement, click-through rates, and conversions, businesses can gain valuable insights into consumer behavior, refine their targeting strategies, and optimize their ad campaigns for better results.

In conclusion, social media ads have revolutionized how businesses connect with consumers. They offer a highly targeted and interactive advertising platform that can significantly impact consumer behavior. For businesses in Kenya looking to harness the power of social media advertising, partnering with a digital marketing agency specializing in social media management is essential.

With their expertise in creating and executing effective social media ad campaigns, these agencies can help businesses increase brand awareness, enhance consumer engagement, influence purchase decisions, and track campaign performance. If you’re looking to leverage the potential of social media advertising in Kenya, reach out to a reputable social media marketing agency to boost your brand’s visibility and achieve your marketing goals.

To learn more about how our social media marketing agency in Kenya can help you harness the power of social media ads, contact us today for a consultation!

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Brian Mutuchi June 29, 2023 0 Comments

The Art of Crafting Effective Social Media Posts and Captions

In today’s digital age, social media has become an integral part of our lives. From connecting with friends and family to discovering new products and services, social media platforms offer endless opportunities for businesses to engage with their audience. 

Crafting effective social media posts and captions is crucial  for any business looking to succeed in the digital realm. In this article, we will explore the art of creating compelling social media content and how it can benefit businesses in Kenya.

Crafting Compelling Social Media Posts and Captions

One of the key aspects of creating compelling content is understanding your target audience. Conducting thorough research allows you to gain insights into their preferences, interests, and pain points. Armed with this information, you can tailor your social media posts to resonate with your audience, increasing the likelihood of engagement and conversions.

The Power of Storytelling

Another essential element is storytelling. Humans are wired to respond to narratives, so incorporating storytelling techniques into your posts and captions can captivate your audience. Craft a compelling narrative that aligns with your brand values and communicates your message effectively. This approach will help you connect with your audience and build a loyal following.

Harnessing the Visual Appeal

Additionally, visuals play a crucial role in grabbing attention on social media platforms. Invest in high-quality images and videos that are visually appealing and align with your brand’s aesthetics. Visual content tends to perform better on social media, as it is more likely to be shared and engaged with by users.

Optimizing with Relevant Keywords

Furthermore, incorporating relevant keywords into your social media posts and captions can significantly improve your visibility on search engines and social media platforms. By utilizing keywords such as “online SEO course in Kenya” or “social media management Kenya,” you can attract organic traffic and reach a wider audience.

Digital Marketing Courses in Kenya: Enhancing Skills and Knowledge

For individuals who want to gain a deeper understanding of digital marketing, there are various digital marketing courses available in Kenya. These courses offer comprehensive training in the field, equipping participants with the knowledge and skills necessary to excel in the digital landscape. Whether you’re interested in digital marketing courses, these programs provide valuable insights and practical strategies. Such training not only benefits aspiring marketers but also entrepreneurs and professionals who want to expand their skill set.

Conclusion: Investing in Your Social Media Skills

In conclusion, crafting effective social media posts and captions requires strategic thinking, creativity, and an understanding of your target audience. By incorporating storytelling, visuals, and relevant keywords, businesses in Kenya can maximize their online presence and engage with their audience effectively. Whether you seek the assistance of a digital marketing agency or enroll in a digital marketing course, investing in your social media skills is crucial in today’s digital landscape.

Take the Next Step with a Leading Digital Marketing Agency in Kenya

If you’re ready to take your digital marketing efforts to the next level, consider partnering with a leading digital marketing agency in Kenya. With their expertise and knowledge, they can help you develop and execute effective social media strategies that drive results. From creating captivating social media posts and captions to managing your online reputation, these agencies are equipped to handle all your digital marketing needs.

Take the first step towards social media success by partnering with a trusted digital marketing agency in Kenya. Contact us today to learn more about our comprehensive digital marketing solutions and how we can help your business thrive in the digital realm.


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Brian Mutuchi May 23, 2023 0 Comments

5 Fresh Social Media Content Ideas For Small Businesses.

5 Fresh Social Media Content Ideas For Small Businesses.

Social media has become an essential part of marketing for small businesses. With over 3.6 billion people using social media worldwide, it’s an excellent platform to reach potential customers and grow your brand. 

However, with so many businesses vying for attention on social media, it can be challenging to stand out from the crowd. To help you create fresh and engaging content, we’ve put together a list of five social media content ideas for small businesses.

Share User-Generated Content

One of the most effective ways to build trust and engagement with your followers is by sharing user-generated content (UGC). UGC is any content created by your customers or followers that features your brand, products, or services.

Sharing UGC on your social media channels;

  • Shows your appreciation for your customers.
  • Creates a sense of community around your brand.
  • Helps to showcase your products and services in a more authentic and relatable way.

Create Behind-The-Scenes Content

One way to create engaging content is to offer a behind-the-scenes look at your business. People love to see what goes on behind closed doors, and by offering a glimpse of your business operations, you can; 

  • Create a more personal connection with your followers.
  • Showcase your team, your work process, or even your workspace. 

Behind-the-scenes content is an excellent way to showcase your business culture and values, as well as create a more human connection with your followers.

Host Contests And Giveaways

Contests and giveaways are a tried-and-tested method to increase engagement on social media. They are an excellent way to; 

  • Generate buzz around your brand. 
  • Increase your follower count, and,
  • Create a sense of excitement around your products or services. 

You could ask your followers to share a photo, tag a friend, or answer a question to enter the contest. 

The prize could be a free product, service, or even a gift card. Ensure you follow the platform’s rules and guidelines when hosting a contest.

Share Industry News And Insights

Sharing industry news and insights is an excellent way to position your business as an authority in your field. 

By sharing relevant and timely information, you can show your followers that you are knowledgeable and up-to-date on the latest trends and developments. 

You could share articles, and infographics, or even create your own content to share on social media. This type of content not only educates your followers but also helps to build your brand reputation and trust.

Collaborate With Influencers

Collaborating with influencers, commonly known as influencer marketing, is a great way to expand your reach and attract new followers. Influencers are social media users with a large following who have built a reputation for their expertise, creativity, or personality. By partnering with an influencer, you can tap into their audience and gain exposure for your brand. 

You could ask the influencer to create content featuring your product or service, host a takeover of your social media account, or even co-create content together.

In conclusion, social media can be a powerful tool for small businesses to connect with their customers, increase brand awareness, and drive sales. 

By incorporating these fresh content ideas, you can create engaging and effective social media content that resonates with your followers. 

Remember, social media is all about building relationships, so make sure your content is authentic, relatable, and adds value to your target audience.

If you need help creating engaging social media content for your small business, contact us today to schedule a consultation. We offer the best digital marketing services in Kenya. Our team of social media experts can help you develop a social media content strategy that aligns with your business goals and resonates with your target audience.

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The pros and cons of social media ads: Is it worth it?

The pros and cons of social media ads: Is it worth it?

Social media has become an essential tool for businesses to connect with their audience and grow their brand. One of the most popular ways to leverage social media is through paid advertising, which allows companies to reach their target audience directly. 

What are social media ads?

Social media ads are paid advertisements that appear on various social media platforms, such as Facebook, Instagram, Twitter, and LinkedIn. They allow businesses to reach their target audience directly by displaying ads to users who fit specific demographics, interests, or behaviors. 

These ads come in various formats, including sponsored posts, display ads, video ads, and carousel ads, and feature a compelling image or video, catchy headline, and call-to-action button that prompts users to take action. 

Social media ads are an effective marketing tool that offers businesses targeted advertising, measurable results, and increased brand visibility.

However, like any marketing strategy, social media ads have pros and cons. In this article, we will explore the advantages and disadvantages of social media ads and determine whether it’s worth it for businesses to invest in this marketing channel.

Pros of social media ads

  • Targeted Advertising.

Social media platforms allow businesses to target specific audiences based on demographics, interests, and behaviors. This level of targeting ensures that ads are seen by the most relevant audience, increasing the likelihood of conversion.

  • Increased Visibility.

Social media ads increase brand visibility and can reach a wider audience than organic social media posts. This is especially beneficial for businesses with smaller followings or new companies trying to establish their presence.

  • Measurable Results.

Social media ad campaigns can be tracked and measured, allowing businesses to analyze the performance of their ads and make data-driven decisions about future campaigns.

  • Cost-effective.

Compared to traditional advertising methods, social media ads are relatively inexpensive. They offer businesses the opportunity to reach a large audience at a low cost, making it a more accessible marketing strategy for small businesses with limited budgets.

Cons of social media ads

  • Ad Blindness.

Social media users are exposed to a large number of ads every day, and as a result, many have developed ad blindness. This means that users may not notice or engage with ads, decreasing their effectiveness.

  • Ad Fatigue.

Overexposure to ads can also lead to ad fatigue, where users become tired of seeing the same ads repeatedly, decreasing their engagement with future ads from the same brand.

  • Limited Attention Span.

Social media users have a limited attention span, and ads that are too long or too complicated are likely to be ignored.

  • Ad Blockers.

Some social media users have installed ad blockers, which prevent ads from appearing on their feeds. This means businesses may not reach their target audience even if they invest in social media ads.

Is it worth it?

Despite the cons, social media ads can be a valuable marketing tool for businesses if used correctly. The key is to create engaging, relevant, and eye-catching ads that capture the attention of the target audience. 

Advertisers should also use a mix of ad formats, such as video, carousel, and sponsored posts, to keep the audience interested and prevent ad blindness.

Businesses should also keep in mind that social media ads should be used as part of a larger marketing strategy, rather than a standalone solution. Social media ads should complement other marketing efforts, such as email marketing and content marketing, to create a cohesive brand message.

In conclusion, social media ads have their pros and cons, but they can be valuable marketing tools for businesses when used correctly. By creating targeted, engaging ads that complement other marketing efforts, businesses can increase brand visibility and reach their target audience effectively.

If you are looking to improve your social media marketing strategy and make the most of social media ads, consider reaching out to Eczar Digital Marketing Solutions, a leading social media marketing agency. 

Our team of experts specializes in creating effective social media ad campaigns that help businesses achieve their marketing goals. Contact us today to learn more!

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Tips and Tricks for Building a Strong Social Media Community

Tips and Tricks for Building a Strong Social Media Community

Social media has become a crucial tool for businesses to connect with their audience and build a strong community. A strong social media community can help you increase your brand awareness, engage with your audience, and even drive sales. 

However, building a strong social media community can be challenging. In this article, we will provide you with tips and tricks to help you build a strong social media community.

Define Your Brand’s Personality and Voice

Before you start creating content and engaging with your audience, you need to define your brand’s personality and voice. 

Your brand’s personality and voice will help you create content that resonates with your audience and makes them feel connected to your brand. Your brand’s personality and voice should be consistent across all your social media channels.

Post Consistently

Posting consistently is essential to building a strong social media community. It helps you stay top of mind with your audience and shows that you are active and engaged. 

However, it is important to find the right balance between posting too much and not enough. You don’t want to overwhelm your audience with too much content, but you also don’t want to disappear from their feeds.

Create Engaging Content

Creating engaging content is key to building a strong social media community. Your content should be;

  • Relevant.
  • Informative. 
  • Entertaining. 

You can create different types of content such as videos, images, blog posts, or infographics. It is important to also encourage your audience to engage with your content by asking questions or creating polls.

Respond to Your Audience

Responding to your audience is critical to building a strong social media community. It shows that you care about your audience and are willing to engage with them. Responding to comments, messages, and mentions can also help you build relationships with your audience and create a sense of community.

Use Hashtags

Using hashtags is an excellent way to increase your social media reach and visibility. Hashtags can help you categorize your content and make it easier for your audience to find you. You can also create your own branded hashtag and encourage your audience to use it when posting about your brand.

Host Contests and Giveaways

Hosting contests and giveaways is an effective way to engage with your audience and incentivize them to follow your brand. You can ask your audience to share their content using your branded hashtag, tag their friends, or answer a question. The prize can be anything from a free product to a discount code.

Collaborate with Other Brands

Collaborating with other brands can help you reach a new audience and build relationships with other businesses. You can co-create content, host a joint event, or even offer a joint promotion. Collaboration can help you gain credibility and authority in your industry.

In conclusion, building a strong social media community takes time and effort. It requires you to create engaging content, respond to your audience, and collaborate with other brands. By following these tips and tricks, you can build a strong social media community that will help you increase your brand awareness and drive sales.

If you need help with social media marketing, contact our digital company, Eczar Digital Marketing Solutions. We specialize in social media marketing and can help you build a strong social media community. Contact us today for a free consultation.

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The Impact of TikTok and How to Use it for Marketing

TikTok has taken the world by storm since its launch in 2016. The app, which allows users to create short-form videos with music and effects, has become one of the most popular social media platforms with over a billion active users worldwide. But what impact has TikTok had on social media marketing, and how can businesses use it to reach their audience?

The impact of TikTok on marketing

TikTok has had a significant impact on the world of marketing. It has become a powerful tool for businesses to connect with younger audiences, who are increasingly turning away from traditional media channels.

Humanizing Brands

TikTok’s algorithm also makes it easy for content to go viral, allowing brands to reach millions of people organically. One of the biggest benefits of TikTok is its ability to humanize brands. It allows businesses to create authentic, behind-the-scenes content that gives audiences a glimpse into their company culture. This can help build trust and brand loyalty, as customers feel more connected to the people behind the brand.

Creating Engaging Content

TikTok is also a great platform for creating engaging, shareable content. The app’s short-form video format is perfect for showcasing products, demonstrating services, and creating entertaining content that can be shared across multiple platforms.

How to use TikTok for marketing

To use TikTok for marketing, businesses need to understand the platform and its audience. TikTok is primarily used by a younger demographic, with the majority of users aged between 16 and 24. Therefore, brands need to create content that resonates with this audience and aligns with their interests and values.

Creating a Business Account

The first step in using TikTok for marketing is to create a business account. This will give businesses access to the platform’s analytics, which can help them understand their audience and track the performance of their content.

Creating Short and Snappy Videos

When creating content for TikTok, businesses should focus on creating short, snappy videos that grab the viewer’s attention in the first few seconds. TikTok’s algorithm prioritizes content that keeps users engaged, so it’s important to create content that is entertaining and informative.

Using Popular Hashtags and Challenges

Businesses should also use popular hashtags and challenges to increase the visibility of their content. By participating in viral challenges or using popular hashtags, businesses can reach a wider audience and increase their chances of going viral.

Partnering with Influencers

Another important aspect of TikTok marketing is influencer partnerships. TikTok influencers have large followings and can help businesses reach their target audience. Brands should identify influencers who align with their values and work with them to create engaging content that showcases their products or services.


TikTok has become a powerful tool for businesses looking to reach younger audiences and create engaging shareable content. Its algorithm makes it easy for content to go viral, allowing brands to reach millions of people organically. To use TikTok for marketing, businesses need to create short, snappy videos that grab the viewer’s attention, use popular hashtags and challenges, and work with influencers to reach their target audience.

If you’re looking to connect with younger audiences and build brand loyalty, TikTok is worth considering. With its rapidly growing user base and viral potential, TikTok could be the key to reaching your target audience and driving business growth.

Ready to use TikTok for marketing? Contact us to create engaging content that connects with your audience. Let’s drive growth together.

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Brian Mutuchi April 20, 2023 0 Comments

Maximizing ROI: A Beginner’s Guide to Social Media Ads

Social media ads have become one of the most popular forms of advertising in recent years. With over 4.7 billion active social media users worldwide, it’s no surprise that businesses are turning to social media platforms to reach their target audience.

Overview: What are social media ads?

Social media ads are advertisements that are displayed on social media platforms, such as Facebook, Instagram, Twitter, LinkedIn, and others. These ads are designed to promote a product, service, or brand to a targeted audience of social media users.

Social media ads can take many forms, including image ads, video ads, carousel ads, and more. They can be targeted to specific demographics, interests, behaviors, and locations, allowing advertisers to reach their desired audience effectively.

Running a successful social media ad campaign can be challenging, especially for beginners. In this article, we’ll provide you with a beginner’s guide to social media ads, and show you how to maximize your ROI.

Define your goals

The first step in creating a successful social media ad campaign is to define your goals. What do you want to achieve with your ads? Do you want to increase brand awareness, generate leads, or drive sales?

Defining your goals will help you determine the type of ad campaign you need to run and the platforms you should use. For example, if your goal is to increase brand awareness, you may want to consider running a brand awareness campaign on Facebook and Instagram.

Choose the right platform

Once you’ve defined your goals, the next step is to choose the right platform. There are many social media platforms to choose from, including Facebook, Instagram, Twitter, LinkedIn, and TikTok.

When choosing a platform, consider your target audience and the type of content you plan to promote. For example, if you’re targeting a younger audience, you may want to consider running ads on TikTok. However, if you’re targeting professionals, LinkedIn may be a better option.

Set your budget

Setting a budget is crucial when it comes to social media ads. You need to determine how much you’re willing to spend on your ad campaign and how much you’re willing to pay per click or impression. When setting your budget, consider your goals and the platform you’re using. Some platforms are more expensive than others, and some types of ads are more expensive than others.

Create Compelling Ad Content

Your ad content will grab your audience’s attention and persuade them to take action. You need to create compelling ad content that speaks to your target audience’s needs and interests. When creating ad content, consider the format of the ad, whether it’s a video, image, or carousel. Also, keep in mind the platform’s ad specifications and guidelines.

Target your audience

The success of your ad campaign depends on your ability to target the right audience. You need to know who your target audience is and how to reach them. Most social media platforms offer targeting options that allow you to target your audience based on demographics, interests, behaviors, and more.

Measure your results

Measuring your results is crucial when it comes to social media ads. You need to know how your ad campaign performs and whether you’re achieving your goals. Most social media platforms offer analytics tools that allow you to track your ad performance and make adjustments as needed.

In conclusion, Social media ads are a great way to reach your target audience and achieve your business goals. By following these six steps, you can create a successful social media ad campaign and maximize your ROI.

Remember to define your goals, choose the right platform, set your budget, create compelling ad content, target your audience, and measure your results.

If you’re still unsure about how to create a successful social media ad campaign, consider working with a digital marketing agency that specializes in social media advertising.

Ready to take your social media advertising to the next level? Contact us today to schedule a free consultation!


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Brian Mutuchi April 16, 2023 0 Comments

Video Marketing on Social Media: Tips and Best Practices.

Video Marketing on Social Media: Tips and Best Practices

In recent years, video marketing has emerged as a highly effective tool for social media marketers. With the growing popularity of platforms like YouTube, Instagram, and TikTok, video content has become an integral part of many successful social media campaigns.

Whether you’re a seasoned marketer or just starting, it’s important to understand the benefits of video marketing and how to create effective video content for your social media channels.

What is video marketing?

Video marketing is the practice of using video content to promote or market a product, service, or brand. It involves creating videos that are designed to educate, inform, or entertain an audience to drive engagement, brand awareness, and ultimately, sales. With the rise of social media and the popularity of video content, video marketing has become an increasingly important tool for businesses and marketers looking to connect with their target audience.

Here are some tips and best practices to help you get started with video marketing on social media:

Start with a clear objective.

Before you begin creating your video content, it’s important to define your objective. What do you want your audience to do after watching your video? Do you want to drive traffic to your website, increase brand awareness, or generate leads? Once you’ve identified your objective, you can start crafting a video tailored to your specific goals.


Keep it short and sweet.

In today’s fast-paced world, attention spans are short. That’s why it’s important to keep your videos short and to the point. The ideal length for a social media video is between 30 seconds and 2 minutes. If you need to convey more information, consider breaking it up into a series of shorter videos. This will help keep your audience engaged and prevent them from losing interest.

Make it visually appealing.

Visuals are a key component of any successful video marketing campaign. Use eye-catching imagery and colors to capture your audience’s attention and make your video stand out from the crowd. When creating a product demo or tutorial, consider using animations or graphics to help explain complex concepts or features.

Optimize for mobile.

More than half of all internet traffic now comes from mobile devices. That’s why it’s important to ensure that your videos are optimized for mobile viewing. Keep in mind that many viewers will be watching your videos with the sound turned off, so it’s important to include subtitles or captions.

Incorporate a call to action.

A call-to-action (CTA) is an essential element of any social media video. Without a CTA, your audience may not know what to do next.

Make sure your CTA is clear and concise. For example, if you want your audience to visit your website, include a link in the video description.

Test and iterate

Like any marketing strategy, video marketing requires ongoing testing and iteration. Pay attention to your analytics and adjust your strategy based on what’s working and what’s not. Experiment with different types of videos, formats, and messaging to find what resonates with your audience.

In conclusion, video marketing is an essential tool for any social media marketer. By following these tips and best practices, you can create engaging and effective video content that drives results for your business.

Ready to supercharge your social media presence with engaging video content? Our team of experts can help you create and execute a winning video marketing strategy that will captivate your audience and drive results for your business. Contact us today to learn more!

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Brian Mutuchi April 11, 2023 0 Comments

How To Create a Social Media Strategy for your Business.

 How to create a social media strategy for your business.

Social media has a landscape with more competition, content, and network now than ever.  A clear social media strategy helps you to focus on efforts that serve your business goals.

A social media strategy is not as simple as creating a profile and posting content once in a while. It requires a marketing strategy that will bring you success.

A lack of a social media strategy might not look like a big deal at first, but it can stop you from seeing any results in your social media marketing efforts.

In this article, we will look at social media strategies that can be suitable for your business. Whether you are new to the social media world or want to double-check your progress, we’ve got you covered. Let’s dive right in!

What is a social media strategy?

A social media strategy helps you plan what you want to achieve on your social media profiles. Setting up a well-thought-out strategy for your social media presence is highly beneficial. A more detailed and specific plan will better your social media performance.

A well-performing social media platform will;

  • Increase your brand awareness
  • Attract more customers.
  • Make your social proof more visible.
  • Gain more credibility.

This will strengthen your position in the market as a professional businessman.

Why would you want to invest in a social media strategy?

Nowadays, businesses don’t use social media just for fun anymore. It’s about brand awareness, making profits, or simply growing your business. Let’s look at the numbers and statistics about social media and its importance.

  • Over 55% percent of people in the world use social media.
  • Facebook is the most widely used social media platform, with 3 billion distinct users.
  •  People spend about 2hrs 30 mins on social media every day.
  • Over 90% of internet users are on social media.

As you can see, social media platforms have a lot of potentials that you can invest in growing your business. Let us look at how to make your social media strategy for your business.

How to create your social media strategy. 

Creating the perfect social media strategy is not easy, but once you learn how to create an effective one, you’ll be on the right path to achieving your business objectives. Some of the strategies include;

1.   Set realistic goals for your business.

 Ask yourself this question “what do you want from social media anyway?”. Your social media strategy should start with your goals. The most common goals for social media are;

  •  Increasing brand awareness.
  •  Increasing community engagement.

Do you want to have a larger following or a more active community? setting your goals first will help you reach them. Your goals will also make it easier to define social media marketing strategies. It will be easier to know how much time and resources you need to put into your campaigns.

Moreover, you need to set realistic goals. It’s better to tackle smaller goals that allow you to scale your efforts reasonably and affordably.

Goals that are suitable for all businesses of different shapes and sizes include;

  • Generate leads and sales – Followers don’t make purchases by accident; whether online, in-store, or through your social media profiles.
  •  Boost community engagement – Most consumers think businesses or brands that engage them are the best. So, it would pay to develop new ways of engaging your current followers. Try to experiment with your content and messages. It could be as easy as asking a question. Your customers can be your biggest cheerleaders if you engage with them.
  • Move traffic to your site – social media can drive traffic to your website. You can use promotional ads, and keep an eye on your conversions and URLs. This will help you determine your ROI from social media.

A combination of these goals can get you started and help you understand which networks you can use. It’s best to start small rather than having too many objectives that might confuse you. Pick one or two and rally your team to work with them.

2.   Research your target audience.

Very few marketers use social media data to understand their audience. This can be a huge opportunity for you. What you need to know about your audience is already available. You just need to know where to look.

 Different social media platforms attract different audience.

  •  Facebook and YouTube have a high-earning user base and can be prime places for ads.
  •   Instagram and YouTube are the top social networks among millennials and Gen Z. These social sites show the strength of eye-popping, bold content that oozes personality.
  •  Women visit Pinterest more than men; which boasts the highest average value order for shoppers.
  •  LinkedIn has a well-educated user base, making it a platform for in-depth, industry-specific content.

Don’t spread yourself too thin. Instead, focus more on platforms where your core audience is already active.

3.   Identify your most important metrics and KPIs.

Your goals should always be data-driven, no matter your goals or the industry you are in. This means you should focus on social media metrics that matter to your business. Rather than focusing on vanity metrics, it would be best to dig more into data that aligns directly with your goals.

 Some of the metrics you should focus on include;

  •  Reach – A post reach is the number of unique users who saw your post. How much of your content shows up on users’ feeds?
  • Clicks – This is the number of clicks per content or your account. Tracking your clicks per campaign shows what drives your audience to your site and encourages them to buy.
  • Engagement – Engagement is the total number of interactions divided by the number of impressions. This will show how well your audience perceives you and their willingness to interact with you.
  •  Hashtag performance – Which hashtags were more associated with your business? What were your most used hashtags? The answers to these questions can help you shape your content in the future.
  •  Organic and paid likes – Likes are attributed to paid or organic content. Organic content is hard to gain, so most businesses turn to paid ads. Knowing the difference can help you manage your ad budget by investing in different platforms suitable for your business.
  • Sentiment – These measures how users react to your content, brand or hashtag. How did your customers find your recent post? Did they like it or did your content offend them? What type of sentiment does your audience associate with your content? It’s always better to dig deeper and find out what your customers think about your business.

An effective social media strategy will always root itself in numbers. With that said, you should always align your metrics with your original goals.

4.   Create engaging social media content.

It’s no surprise that your social media strategy depends on your content. By now, you have a pretty good idea of your goals, audience, and brand strategy. What about your content strategy?

 Some ideas and inspirations for your content strategy include;

  • Stick to content themes.

Chances are you’ve come across a post from a particular brand that sounds more like them. Many brands rely on the same content formats and touches every time, from graphics to reels. These themes can help you become more consistent and focus on a content strategy that makes sense.

For example, you can use memes, product photos, etc., while using a defined color scheme.

  • Use time-sensitive posts.

You can tap into your followers’ FOMO (Fear of Missing Out), which is interactive. Popping up first on users’ feeds can help your brand “skip the line” and keep your content fresh in audiences’ minds.

  • Create Short videos.

Most marketers say video content is the most valuable type for achieving social goals, and for a good reason. Social video is very popular now, especially with the rise of TikTok and Instagram reels. Short and long-form videos dominate social media due to their high engagement rate.

 Plus, thanks to advancements in DIY (Do it Yourself) video production, you don’t need a massive production budget to make videos. You only need a laptop or a phone and learn a few editing tricks online.

  • Show your human side with your posts.

Personal and personable content should be the cornerstone of your social media strategy. For example, during the pandemic, your post can touch on what people are going through and ease your customers. Don’t be afraid to remind your followers of the humanity behind your posts.

  • See what your competitors are doing.

Before you start creating your content, you should know what your competitors’ content is like.

You can learn much from a simple view of your competitor’s social presence. The simplest way to find competitors is through a google search with your keywords, phrases, and industry terms and see who shows up.

You can see how their social channels compared to your social media strategy. The goal here is not to copy your competitors’ content. You can determine what works for them and what conclusions you can adopt to your social media strategy.


5.   Make your social media presence timely.

Timeliness is one of the most important strategies for your social media. Regularly post fresh content and always be available for your customers. But you can’t always expect your customers to operate during your work hours.

Timeliness can be helpful when your resources are minimal, or you have a small social media team.

 Some of the ideas that can help you maximize your time on social media include;

  • Post when you can engage.

Ask yourself, when is your business available on social media to engage and interact with customers? Some people might recommend posting in the morning or evening. However, there is no point in posting at the “preferred time” if you can’t interact with your customers.

Always ensure that your social media managers are ready and available to answer any questions when you put your post up. You can take your time to review the best time to post on social media; however, it’s critical to engage after you post your content.

  •  Respond to your customers ASAP.

Most customers love speedy responses and believe that strong customer service defines a “best in class” brand on social media.

Being present and talking to your customers can gain respect for your business. Social customer care is very important for businesses that want to increase audience awareness, and word usually travels fast about great service.

Whether responding to a question or capitalizing on a compliment, you should not keep your customers hanging. Research shows that social media is the #1 preferred channel for feedback and reaching out with service issues or a question.

Additionally, most users believe businesses should respond to social media within 4 hours. That should give you extra legroom to respond on time.

6.   Assess what’s working and what isn’t.

By now, you have a bigger understanding of your social media strategy. However, it’s essential to test your strategy throughout the year. There is no denying that many social media strategies are a matter of trial and error. 

You are bound to make a few digital marketing mistakes along the way.

Monitor your metrics to help you make a few tweaks to your social media strategy.  Do not shelve the whole thing, because that can be time-consuming to start all over again. You can proactively use the takeaways from your metrics to inform your next strategy overhaul.

Create your social media strategy for your business today.

This guide highlights plenty of strategies for your business’s modern-day social media presence. But putting it together doesn’t have to be hard. If you set your goals and address the steps above, you are already ahead in making the best social media strategy for your business.

If you need more actionable and inspirational ways to build your social media strategies, feel free to contact us, and we’ll be more than ready to help you. Best of luck!


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Brian Mutuchi March 15, 2023 2 Comments