4 Simple Ways to Use Social Media to Grow Your Small Business

Charity Nyambura October 8, 2021 6 Comments

Social media is one of the channels that business owners can use to grow their businesses. Blending social media marketing to your marketing strategies will increase sales and amplify your brand.

In this article, you will learn how to use social media for business growth;

Be Where Your Audience Is

As a business owner, you need to understand who is your buyer persona, and where they hang out on social media. For example, if your target buyer personas are B2B then LinkedIn may be a good starting point.

When you identify your right target customer, you will select the right social media channel and, your chances of increasing sales will improve significantly. 

Turn Loyal Customers into Brand Advocates

Your loyal customers can become effective brand advocates since they have already consumed your product. Enticing them with freebies or discounts in exchange for pictures would be one of the effective strategies for turning them into advocates. Consequently, you could ask them to create several posts featuring your product.

Develop Valuable Content to Educate and Attract Your Audience

Create compelling and engaging content to entice your target customers. Ideally, your content could be how-to content, DIY, the objective is to provide your customers with educative information that will attract them to try your product. For example, you can share a short video on how to apply make-up for beginners. The content provides your target consumers with more reasons to consider buying your product, which can lead to more sales.

Invest in Social Media Ads

You can reach more people and have high visibility with social media ads as compared to organic posts. This in turn will help you acquire many customers online. Social media platforms allow you to set up customized ads for a specific target audience. 

All in all, social media helps diversify a business’s potential. It can assist in building a relationship with your current and future audience, boost your sales and ultimately enhance your overall brand visibility. 

Do you need help leveraging social media to grow your business?  

Get intouch charity@eczar.co.ke 

AboutCharity Nyambura
Digital Strategist| Eczar Digital Marketing Solutions

Comments (06)

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