Content Marketing; Importance of Content Marketing

Charity Nyambura September 26, 2022 0 Comments

What is Content Marketing?

Content marketing is the creation and sharing of relevant content for digital marketing purposes. It includes writing blog posts, creating videos, podcasts, and other forms of online content that create brand awareness, generate quality leads and increase sales. The content should always be valuable, relevant, and consistent for it to achieve its objective.  

 Importance of content marketing

Content marketing is a must-have strategy that has proven to work. Research shows businesses with blogs get 67% more leads than other businesses while companies that use content marketing report approximately 30% higher growth rates than companies not using it.


  1. Builds brand reputation

Content marketing allows you to build a positive brand reputation which is vital for every business. It helps build trust with your leads and customers. 

Creating great custom content allows you to know your leads and customers. Your consumers can have an opinion of your brand when they read your content. If they find the content valuable and relevant, they will think the same way about your brand.

     2Helps Influence conversions 

Quality content marketing drives engagement and conversion. Many people have purchased a product or service as a result of consuming business content. Content marketing allows you to connect and educate the consumers, the information encourages consumers to make a purchasing decision. 

Include a clear call to action for conversions to direct the consumer on what to do like making a purchase, getting more information, or contacting the sales team. 

    3Helps Improve your SEO

Content marketing helps your business build and improve search engine optimization(SEO). SEO is very important for your brand visibility, and content creation has proved to be the most effective SEO technique. To get good results on Seo, you need to create optimized content. Creating content consistently allows your audience to stick around.

   4. Cost-effective way to bring in new leads.

Compared to other forms of marketing, content marketing is very affordable and can help generate new leads. It is highly effective for even small businesses that rely on consistent traffic to grow their brand and boost their sales. However, content marketing is time-intensive, and it can take a while to see results. 

   5. Showcase your subject matter expertise 

 Through content marketing, consumers can see you as an expert in the industry while providing valuable knowledge to readers. Whenever you create new content, you are demonstrating to your leads that you understand the industry and you know the challenges they are facing. In the purchasing stage, the consumer is likely to purchase from a brand that gives valuable information. 

   6. Build relationships with customers

Great content can help you build a lasting relationship with existing customers. Repeat sales make up a significant portion of the brand’s revenue. Creating valuable content for your customers increases brand loyalty and encourages repeat sales. Customers feel more positive and close with a company that has custom content. 

Contents like how-to videos and brand guides can help customers get more out of your product or service. 

  7. Set yourself apart from competitors

As a brand, it is important to have a distinction from other businesses. Content marketing will differentiate you from other brands through the topics and the value of your content. It helps you develop your brand voice and personality that will set you apart from your competitors. Relevant information can make a consumer choose your brand over your competitor.

With effective content marketing, you can reach your target audience and increase conversions. There are several ways to market with content to boost revenue, grow your brand awareness and recognition, and build relationships with your prospects and customers.

To get started, determine which type of content works best for your business and audience, and develop a content marketing strategy to begin boosting your bottom line today. We can also work with your team to develop a customized content strategy that includes other types of content marketing tailored to your audience, including eBooks, video, infographics, and customer success stories. 

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AboutCharity Nyambura
Digital Strategist| Eczar Digital Marketing Solutions

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