Top Social Media Marketing Trends to Watch Out in 2023

Social media marketing is constantly evolving, with new trends and tactics emerging every year. In 2023, we can expect some exciting changes that will shape businesses’ approach to social media marketing. 

Here are the top social media marketing trends to watch out for in 2023:

Live Video

Live video has been around for a while, but it’s becoming more popular as social media platforms prioritize real-time content. In 2023, we can expect businesses to use live video to connect with their audiences in new ways. Brands can use live video to showcase behind-the-scenes content, host Q&A sessions, or offer exclusive promotions.

Augmented Reality

Augmented reality (AR) is another trend gaining traction in social media marketing. With AR, brands can create interactive experiences for their audiences, such as virtual try-on features or immersive product demos. In 2023, we can expect more brands to adopt AR  to engage their customers and stand out from the competition.

Personalization

Personalization has been a jargon in marketing for years, but in 2023, we can expect it to become even more important in social media. With the rise of AI and machine learning, brands can now deliver personalized content and experiences to their audiences. This includes personalized product recommendations, customized ads, and tailored content based on user behavior.

Influencer Marketing

Influencer marketing has been a staple in social media marketing for years, but in 2023, we can expect it to evolve in new ways. As social media platforms continue to crack down on fake followers and engagement, brands will need to work with influencers who have a genuine connection with their audience. We can also expect to see more long-term partnerships between brands and influencers, as well as an increase in micro-influencers.

Interactive Content

Interactive content, such as polls, quizzes, and surveys, has become more popular in recent years. In 2023, we can expect this trend to continue as brands look for new ways to engage their audiences. Businesses can use Interactive content to gather customer feedback, drive engagement, and generate leads.

Social Commerce

Social commerce, or the ability to buy products directly from social media platforms, has been gaining momentum in recent years. In 2023, we can expect more brands to adopt social commerce to streamline the customer journey and boost sales. This includes features such as in-app checkout, shoppable posts, and social media marketplaces.

Voice Search

With the rise of voice assistants and smart speakers, voice search is becoming more prevalent. In 2023, we can expect more brands to optimize their content for voice search to reach new audiences. This includes using natural language and answering common questions in your content.

A new era in social media marketing.

In conclusion, social media marketing is constantly evolving, and in 2023, we can expect some exciting changes. By staying on top of these trends, brands can stay ahead of the curve and deliver engaging content and experiences to their audiences.

If you’re looking to stay ahead of the curve in social media marketing and need expert help,  contact us today to see how we can help grow your brand’s online presence.

The Importance of Social Media Marketing for Small Businesses

In today’s digital age, social media has become an integral part of our lives. From personal communication to professional networking, social media platforms have revolutionized the way we interact with one another. 

For small businesses, social media marketing has become an essential tool for building brand awareness, increasing customer engagement, and driving sales. In the past, small businesses relied heavily on traditional forms of advertising, such as print ads and billboards, to reach their target audience. However, with the rise of social media, these methods are less effective. 

Today, social media platforms like Facebook, Instagram, and Twitter provide businesses with the opportunity to connect with their customers in a more personal and engaging way.

In this article, we will look at the importance of social media marketing for small businesses, like yours. Let’s dive right in!

• Social media marketing is cost-effective.

One of the main advantages of social media marketing for small businesses is that it is cost-effective. Unlike traditional forms of advertising, social media marketing can be done with a relatively small budget. Small businesses can create their profiles on social media platforms for free and use them to promote their products and services. Social media also allows small businesses to reach a larger audience than they would be able to with traditional advertising methods.

• It helps build a business-customer relationship.

In addition, social media marketing allows small businesses to build relationships with their customers. By engaging with customers on social media, businesses can create a more personal connection with them. This can lead to increased customer loyalty and repeat business. Social media also allows businesses to receive feedback from customers, which can be used to improve their products and services.

• It helps to level the playing field.

Another advantage of social media marketing for small businesses is that it can help to level the playing field. In the past, small businesses were at a disadvantage when competing with giant corporations, as they did not have the same resources to invest in advertising.

However, with social media, and an effective social media strategy, small businesses can create a strong online presence and compete with larger companies on a more level playing field. This is because social media platforms provide businesses with the opportunity to reach a large audience without the need for a large advertising budget.

• It helps in targeting a specific audience.

Social media marketing can also be used to target specific audiences. Social media platforms allow businesses to create targeted ads that are shown only to users who meet certain criteria, such as age, location, or interests. This means that small businesses can create targeted campaigns that are more likely to reach their desired audience.

• It helps improve search engine rankings.

Finally, social media marketing can help to improve a small business’s search engine rankings. Social media activity, such as likes, shares, and comments, can help to improve a business’s visibility in search engine results. This means that businesses that are active on social media are more likely to be found by potential customers who are searching for their products or services.

The bottom line.

Social media marketing has become an essential tool for small businesses. It provides businesses with a cost-effective way to connect with their customers, build relationships, and promote their products and services. By using social media, small businesses can compete with larger corporations, target specific audiences, and improve their search engine rankings. 

Therefore, if you are not yet using social media for marketing your small business, you should consider doing so to stay competitive in today’s digital age. If you need more actionable and inspirational ways to build your social media strategies, feel free to contact us, and our team will be more than ready to help you.

As we move into 2023, Facebook continues to be a powerful advertising platform for businesses of all sizes. With over 2 billion monthly active users, it offers a vast audience for businesses to reach and engage with. However, with so many businesses utilizing the platform, it can be challenging to stand out and effectively reach your target audience. Here are some of the best strategies for creating successful Facebook ads in 2023.

Utilize Facebook’s audience targeting options. One of the most powerful features of Facebook advertising is the ability to target specific audiences based on demographics, interests, behaviors, and even custom audiences. By carefully selecting your target audience, you can ensure that your ads are reaching the people most likely to convert.

Test different ad formats. Facebook offers a variety of ad formats, including image and video ads, carousel ads, and even augmented reality ads. Experiment with different formats to see which ones perform best for your business. Use persuasive language and visuals in your ad copy and design. Strong headlines, clear calls to action, and visually appealing graphics are all key to creating effective Facebook ads.

Take advantage of retargeting. Retargeting allows you to show ads to people who have previously interacted with your business, whether that be through your website or a previous Facebook ad. This can be a powerful way to convert leads into customers.

Make use of the Facebook Pixel. The Facebook Pixel is a powerful tool that allows you to track the actions people take on your website after clicking on your Facebook ad. Use this data to optimize your ads and improve ROI.

Keep an eye on ad placement. Facebook allows you to choose where your ads appear, whether that be in the news feed, the right-hand column, or in stories. Try different placements to see which ones perform best for your business.

Use A/B testing. A/B testing allows you to compare the performance of two different ad variations. This can be a useful way to optimize your ad copy, images, and targeting options.

Utilize video ads, they have a higher engagement rate than image ads. Short videos that are less than a minute long have the most impact on the audience.

Utilize the Facebook Marketplace. The Facebook Marketplace allows you to advertise products directly to people who are actively looking to buy.

Make use of Instagram. Instagram is owned by Facebook, so you can run ads on both platforms with one campaign. This can help you reach a wider audience.

Keep an eye on your ad spend. Set a budget and stick to it to avoid overspending on advertising.

Use the Facebook Ad Library to spy on your competitors. You can see the ads they are running and how they are performing.

Utilize Canvas Ads for a more interactive experience. Canvas Ads allow you to create interactive and immersive ad experiences that can be accessed directly from a user’s Facebook feed.

Utilize Facebook Live. Live videos have a higher engagement rate than regular videos, so consider using Facebook Live to connect with your audience in real-time.

Use Lead generation form for lead generation campaigns. This option allows users to fill out a form directly in the ad, making it easy for them to provide their contact information.

Use dynamic ads to personalize your ad content for each individual user.

Utilize Facebook’s event promotion feature. This feature allows you to promote your event and sell tickets directly through Facebook.

Use the Facebook Stories feature. This feature allows you to create short, full-screen ads that are shown in between users’ Stories.

Use Facebook’s Carousel feature. Carousel ads allow you to include multiple images or videos in a single ad, providing a more engaging experience for users.

For businesses of all sizes, Facebook remains a powerful advertising platform. By utilizing Facebook’s audience targeting options, testing different ad formats, using persuasive language and visuals in your ad copy and design, utilizing retargeting and the Facebook Pixel, monitoring ad placement and using A/B testing, utilizing video ads, utilizing the Facebook marketplace, Instagram, monitoring your ad spend, utilizing Canvas Ads, Facebook Live, lead generation form, dynamic ads, Facebook’s event promotion feature, Facebook’s event promotion feature, Facebook’s event promotion feature, Facebook Businesses can improve their ROI and drive conversions on the platform by using these strategies.

Google Ads and Facebook Ads are both pay-per-click (PPC) advertising platforms that allow businesses to display ads to targeted audiences. However, there are some key differences between the two platforms:

• Audience: Google Ads primarily targets users who are actively searching for products or services using keywords, while Facebook Ads targets users based on demographics, interests, behaviors, and locations.
• Placement: Google Ads displays ads on Google’s search results pages and other websites that are part of the Google Ads network. Facebook Ads displays ads on Facebook and Instagram. One of the unique features of Facebook Ads is the ability to use custom audiences. 
• Ad format: Google Ads uses text-based ads that are displayed on search results pages, while Facebook Ads offers a wider variety of ad formats, including image and video ads, carousel ads, and more.
• Targeting options: Both platforms offer a range of targeting options, but Facebook Ads has more advanced targeting options, such as custom audiences and lookalike audiences.

Ultimately, the best platform for your business will be determined by your marketing objectives, target audience, and budget. It can also be beneficial to test different ad campaigns on both platforms to determine which works best for your company.

What is a Social Media Strategy

A social media strategy is a detailed outline indicating your social media goals, tactics to use, and how to measure success. 

It summarizes what, when, why, and how to post on social media. A specific and detailed social media plan will give the best results.

How to create a social media marketing strategy

A practical social media strategy will help your brand identify the right customers and help you select which social media channels you will give attention to. If you understand how to make an effective social media strategy, you will be on the right track to achieving your social media marketing goals.

Here are steps to follow to create practical social media marketing strategies.  

1. Define your starting point

First, understand your current position on social media. Analyze your profiles and those of your competitors to understand what is working and what is not working. 

Perform a social media audit to see how you have been performing, how you have been creating content, and the channels you have been using to communicate to assess growth and opportunities. 

2. Set social media goals

Setting goals allows you to understand your intentions on social media. It tells you what you want to achieve with your marketing campaigns. There are various reasons why brands use social media platforms. They include; brand awareness, lead generation, driving traffic and sales, building a loyal following, providing customer service, becoming a thought leader in the industry, and creating demand for the products.

3. Identify your target customer

Understanding your target audience is very vital for an effective social media strategy. The ideal customer will influence the type of content you create. 

Outline and research your target audience according to demographic and psychological data such as age, occupation, income, interests, pains, problems, obstacles, habits, likes, dislikes, objections, and motivations. 

Identify your buyer persona-the ideal customer that will represent the target audience. 

4. Research competition

Researching your competition gives an idea of what is working to integrate those tactics into your own effort. It also allows you to improve your strategy. The competition research should outline the content your competitors publish, engagement rates, keywords, tone, strengths, weaknesses, pricing, location, culture, and branding. 

5. Set marketing objectives

Marketing objectives define how you will start your marketing campaigns to achieve results. 

To set clear objectives, use the SMART approach that stands for specific, measurable, achievable, relevant, and time-bound.

For example, you can aim to increase your engagement rate on Facebook per post by a certain percentage after six months.

6. Choose social media channels

Choose the platform that will bring returns to your business. First, know which social media channels your target audience frequently uses. Then check the social media channels that suit your brand image. 

After selecting social media channels to use, learn the requirements and features of every social media platform. 

7. Decide the best content to create

Content is the backbone of your social media marketing strategy. Choose the right content to create that resonates well with your target audience. The content should be unique and diversified according to the social media platform requirements. Have various types of content in your strategy like mixing informational, inspirational, news events, promotional, entertaining, and influencers’ post.

8. Implement your strategy

An effective social media marketing strategy will require a team aligned with your marketing plans and business goals. 

The people to work with should understand your social media marketing strategy. Involve all the interested parties like your boss or client in your plans to ensure they approve the work. 

Define your workflow with specific tasks, then choose people who will perform those tasks. 

Businesses that need online visibility need to develop a practical social media strategy. Do you need help creating a social media strategy for your business? Emails us charity@eczar.co.ke or DM +254 786 939099

What is Content Marketing?

Content marketing is the creation and sharing of relevant content for digital marketing purposes. It includes writing blog posts, creating videos, podcasts, and other forms of online content that create brand awareness, generate quality leads and increase sales. The content should always be valuable, relevant, and consistent for it to achieve its objective.  

 Importance of content marketing

Content marketing is a must-have strategy that has proven to work. Research shows businesses with blogs get 67% more leads than other businesses while companies that use content marketing report approximately 30% higher growth rates than companies not using it.

1. Builds brand reputation

Content marketing allows you to build a positive brand reputation which is vital for every business. It helps build trust with your leads and customers. 

Creating great custom content allows you to know your leads and customers. Your consumers can have an opinion of your brand when they read your content. If they find the content valuable and relevant, they will think the same way about your brand.

     2. Helps Influence conversions 

Quality content marketing drives engagement and conversion. Many people have purchased a product or service as a result of consuming business content. Content marketing allows you to connect and educate the consumers, the information encourages consumers to make a purchasing decision. 

Include a clear call to action for conversions to direct the consumer on what to do like making a purchase, getting more information, or contacting the sales team. 

    3. Helps Improve your SEO

Content marketing helps your business build and improve search engine optimization(SEO). SEO is very important for your brand visibility, and content creation has proved to be the most effective SEO technique. To get good results on Seo, you need to create optimized content. Creating content consistently allows your audience to stick around.

   4. Cost-effective way to bring in new leads.

Compared to other forms of marketing, content marketing is very affordable and can help generate new leads. It is highly effective for even small businesses that rely on consistent traffic to grow their brand and boost their sales. However, content marketing is time-intensive, and it can take a while to see results. 

   5. Showcase your subject matter expertise 

 Through content marketing, consumers can see you as an expert in the industry while providing valuable knowledge to readers. Whenever you create new content, you are demonstrating to your leads that you understand the industry and you know the challenges they are facing. In the purchasing stage, the consumer is likely to purchase from a brand that gives valuable information. 

   6. Build relationships with customers

Great content can help you build a lasting relationship with existing customers. Repeat sales make up a significant portion of the brand’s revenue. Creating valuable content for your customers increases brand loyalty and encourages repeat sales. Customers feel more positive and close with a company that has custom content. 

Contents like how-to videos and brand guides can help customers get more out of your product or service. 

  7. Set yourself apart from competitors

As a brand, it is important to have a distinction from other businesses. Content marketing will differentiate you from other brands through the topics and the value of your content. It helps you develop your brand voice and personality that will set you apart from your competitors. Relevant information can make a consumer choose your brand over your competitor.

With effective content marketing, you can reach your target audience and increase conversions. There are several ways to market with content to boost revenue, grow your brand awareness and recognition, and build relationships with your prospects and customers.

To get started, determine which type of content works best for your business and audience, and develop a content marketing strategy to begin boosting your bottom line today. We can also work with your team to develop a customized content strategy that includes other types of content marketing tailored to your audience, including eBooks, video, infographics, and customer success stories. 

Emails us charity@eczar.co.ke or DM +254 786 939099

Your logo speaks volumes about you. It can give your brand an idea about who you are. You personalize the website, letterhead, merchandise with your logo.
It can tell customers if you’re loyal, modern, playful, or fun.

“I can be trusted”
Customers notice and read into the subtle meaning of your logo. Believe it or not, classic bold fonts and highlighting the first letter of your logo can also create a sense of unity.

“I’m Hip and secular”
Minimal designs and natural elements such as leaves, trees, and globes make customers think of being outdoors, appreciating nature, and giving you a hip, modern, and earthy feel.

It Grabs Attention
The attention span for consumers is short businesses have two seconds to convince customers that their products are worth any consideration.

Your logo can work in your favor when you have a solid logo to speak for your company. Standing out from the rest has a lot to do with not doing what everyone else is doing.

For outstanding logo design, email us on  info@eczar.co.ke or WhatsApp us on +254 786 939 099

Social media is one of the channels that business owners can use to grow their businesses. Blending social media marketing to your marketing strategies will increase sales and amplify your brand.

In this article, you will learn how to use social media for business growth;

Be Where Your Audience Is

As a business owner, you need to understand who is your buyer persona, and where they hang out on social media. For example, if your target buyer personas are B2B then LinkedIn may be a good starting point.

When you identify your right target customer, you will select the right social media channel and, your chances of increasing sales will improve significantly. 

Turn Loyal Customers into Brand Advocates

Your loyal customers can become effective brand advocates since they have already consumed your product. Enticing them with freebies or discounts in exchange for pictures would be one of the effective strategies for turning them into advocates. Consequently, you could ask them to create several posts featuring your product.

Develop Valuable Content to Educate and Attract Your Audience

Create compelling and engaging content to entice your target customers. Ideally, your content could be how-to content, DIY, the objective is to provide your customers with educative information that will attract them to try your product. For example, you can share a short video on how to apply make-up for beginners. The content provides your target consumers with more reasons to consider buying your product, which can lead to more sales.

Invest in Social Media Ads

You can reach more people and have high visibility with social media ads as compared to organic posts. This in turn will help you acquire many customers online. Social media platforms allow you to set up customized ads for a specific target audience. 

All in all, social media helps diversify a business’s potential. It can assist in building a relationship with your current and future audience, boost your sales and ultimately enhance your overall brand visibility. 

Do you need help leveraging social media to grow your business?  

Get intouch charity@eczar.co.ke